Old Mutual Unveils Anchor 360 Platform to Transform Insurance Distribution in East Africa
By Jackline Arusei || Kass Digital
Old Mutual has announced the launch of Anchor 360, a new digital platform designed to empower insurance advisors and enhance client experiences across East Africa.
For decades, insurance advisors have played a central role in connecting individuals and families to financial protection. However, much of their time has traditionally been taken up by administrative tasks. With Anchor 360, Old Mutual aims to change this by leveraging technology to make financial advice more personal, efficient, and client-focused.
“We designed Anchor 360 with advisors at the heart of the experience. After a successful three-month pilot, we are confident that this platform gives our partners the tools to thrive in a competitive marketplace, while enabling clients to enjoy a more personalised and efficient experience,” said Mr. Karenju.
The platform streamlines key processes, reduces paperwork, and enables advisors to dedicate more time to understanding client needs and delivering tailored solutions. Old Mutual describes Anchor 360 as part of its broader commitment to reshaping insurance distribution and supporting financial inclusion in the region.
With this rollout, Old Mutual believes that the future of financial advice will become more human not less as technology frees up advisors to focus on what matters most: building lasting relationships with clients
